Upfront Accelerates Growth with MoxiBalance Acquisition after Launch of Healthcare Platform
As a premier venture capital firm focused on breakthrough innovation, ROC Venture Group is proud to spotlight a significant milestone from our portfolio company, Upfront—a fast-scaling platform transforming financial and operational services for real estate professionals. Headquartered in the U.S., Upfront has made two bold strategic moves in early 2025 that reinforce its leadership as a trusted, tech-forward provider in the real estate sector.
🏢 Upfront Acquires MoxiBalance to Power Its Financial Platform for Real Estate
In a move that reflects Upfront’s ambition to become the backbone of real estate operations, the company has acquired MoxiBalance, the back-office accounting platform from MoxiWorks, in an all-cash deal. The solution—used by over 150 brokerages and 20,000 agents in the U.S. and Canada—will be rebranded as Vero and integrated into Upfront’s expanding product suite.
“This acquisition represents a major leap forward in our mission to modernize back-office financial solutions for real estate professionals,” said Mukund Venkatakrishnan, CEO of Upfront. “We’re excited to bring the power of Vero to our platform and support brokers and agents with seamless, tech-enabled tools.”
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Joining the team is Ishtyaq Ahmed, former General Manager of MoxiBalance, who will now serve as Chief Product Officer at Upfront, bringing deep experience in scaling back-office platforms.
"As the former head of MoxiBalance, I saw firsthand the potential with dedicated focus. That's why I'm thrilled to join forces with Upfront, a company built from the ground up to solve real financial pain for brokerages and agents. This isn't just a new home for MoxiBalance; it's the next chapter in building the financial infrastructure real estate has always needed," Ahmed said.
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🩺 Launch of Care by Upfront: Healthcare Innovation for Real Estate Pros
Complementing the acquisition is the launch of Care by Upfront, a nationwide healthcare platform built specifically for real estate professionals. With a focus on affordability, accessibility, and quality care, the service fills a critical gap for independent agents and brokerages often overlooked by traditional insurance models.
Learn more in our announcement:
👉 Care by Upfront – News Article
🚀 ROC Venture Group’s Role: Investing in the Future of Real Estate Innovation
As a Naples-based technology VC firm, ROC Venture Group has supported Upfront from its early stages through this phase of explosive growth. These latest developments reflect Upfront’s vision of creating a unified, modern platform for the real estate industry—one that helps agents not only run their businesses better, but also live healthier, more financially secure lives.
We believe the best venture capital investments happen when entrepreneurs tackle real pain points with scalable technology. That’s why we back founders like Mukund and teams like Upfront.
🔍 Why This Matters for the VC Landscape
For those watching the venture capital and proptech sectors closely, this moment underscores three key trends:
Verticalized tech platforms are replacing fragmented legacy tools
Holistic service offerings are creating new value in niche industries
Specialized VCs—like ROC—who understand operational needs can fuel long-term success
Whether you’re searching for a VC firm in Naples, a VC focused on real estate and fintech, or simply looking for examples of high-impact startup execution, Upfront’s journey is a case study in strategic, user-first innovation.
📎 Additional Links
At ROC Venture Group, based in Naples, Florida, we're deeply invested in the future of innovation. Since our founding in 2021, we've focused on identifying and supporting promising technology companies, from telecommunications to financial software and biotechnology. We're actively seeking new opportunities to drive transformative growth and empower entrepreneurs. As a key player in the Naples venture capital scene, we're committed to building the solutions of tomorrow, and we invite you to connect with us to explore potential partnerships.
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