Upfront Launches 'Care by Upfront': A Nationwide Healthcare Platform for Real Estate Professionals
ROC Venture Group proudly announces a significant advancement from our portfolio company, Upfront. On May 7, 2025, Upfront introduced Care by Upfront, a comprehensive national healthcare platform tailored specifically for real estate professionals across the United States .
Addressing a Critical Need in Real Estate
Independent contractors, including over 1 million real estate agents nationwide, often face challenges in securing affordable and comprehensive healthcare coverage. Recognizing this gap, Care by Upfront offers:
Nationwide coverage across all 50 states
Competitive group rates for individuals, 1099 contractors, and businesses of all sizes
Supplemental benefits, including Critical Illness, Dental, and Vision coverage
Year-round enrollment with no waiting periods
Guaranteed issue for supplemental benefits, eliminating the need for medical exams
This initiative ensures that real estate professionals have access to essential health services, promoting their well-being and, by extension, the success of the brokerages they represent.
Enhancing Agent Well-being and Brokerage Success
Pierre Calzadilla, Co-founder of Upfront, emphasized the platform's significance:
"Real estate agents are the backbone of this industry, and their well-being directly impacts their success and the bottom line of the brokerages they represent."
By integrating healthcare solutions with financial tools, Upfront aims to empower agents to build successful and fulfilling careers, while enabling brokerages to attract and retain top talent .
Building on a Legacy of Innovation
Care by Upfront complements the company's suite of financial solutions designed for real estate professionals, including:
Fast access to earned commissions with competitive rates and flexible terms
Pipeline Protection to mitigate risks for agents and brokerages
A comprehensive agent financial health portal
Furthermore, Upfront's acquisition of PatientBond in August 2022 has enhanced its capabilities in personalized patient engagement. PatientBond's psychographic segmentation model, built from over 100 million data points, enables proactive and personalized communications, improving patient acquisition, retention, and experience .
ROC Venture Group's Commitment to Transformative Solutions
At ROC Venture Group, we are dedicated to supporting companies that drive innovation and deliver tangible value. Upfront's launch of Care by Upfront exemplifies this commitment, addressing long-standing gaps in the real estate industry and providing professionals with the resources they need to thrive.
For more information on Care by Upfront, visit: www.myupfront.com/care
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At ROC Venture Group, based in Naples, Florida, we're deeply invested in the future of innovation. Since our founding in 2021, we've focused on identifying and supporting promising technology companies, from telecommunications to financial software and biotechnology. We're actively seeking new opportunities to drive transformative growth and empower entrepreneurs. As a key player in the Naples venture capital scene, we're committed to building the solutions of tomorrow, and we invite you to connect with us to explore potential partnerships.
Keywords: ROC Venture Group, Upfront, Care by Upfront, real estate healthcare, independent contractors, agent well-being, brokerage success, PatientBond, healthcare innovation, financial solutions, commission access, Pipeline Protection, agent financial health, personalized patient engagement.